The latest book from David Meerman Scott, author of “The New rules of Marketing & PR” is already in print and will hit the book stores in September. Some are now calling The New Rules of Marketing & PR a modern business classic.

What’s new in the third edition?

• New examples and stories
• How-to information on measuring success
• A new chapter on mobile marketing
• New chapter on real-time marketing & PR

What did not change?
One thing that doesn’t change in any of the editions is the concept that the Web is an essential way to market. The idea that you no longer have to rely exclusively on buying advertising and begging mainstream media to cover you is liberating!

Creating great content (a YouTube video, an article, a blog post, ebook, photo, infographic, and the like) truly brands an organization as one that’s worthy of doing business with.

Who is David Meerman Scott?
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of seven books published in more than 30 languages.

Need Help With Internet Marketing?
As an internet marketer and social media consultant, Ace Rashid provides local marketing, SEO training and link building service through his firm Ace SEO Consulting.  Ace Rashid has helped many companies improve business even in the recessionary times.

Want to dominate your market?
Contact us today for SEO Services and learn how we can help you bring more business quickly and ethically without costing you a bundle. Contact Us Today!

If you are new to the term “SEO” or “Search Engine Optimization” then let me warn you that you need to wake up from the dinosaur age and get on with the current trends in the world of Internet Marketing.

So, why SEO?

Over the last 10 years, the world has progressively improved and moved more towards marketing online and the the traditional print media such as the good old Yellow Pages advertising is history. Yet quite sadly, millions of small businesses spend thousands of dollars each year with Yellow Pages in hopes to improve their web traffic as well as foot traffic to their business.

Unfortunately, and sadly to their despair, their strategy to gain more market share in their local market does not pan out.

The reason for this is that most small businesses do not have a website; and if they do, it is not designed with SEO in mind. In simple terms, it is not designed and optimized in a search engine friendly manner.

SEO is part science and part art and that makes it a complex study. Most webmasters and web designers are web design artists and not website optimizers. Hence, they fail to understand the complexities of search engine ranking factors.

Even Google CEO Eric Schmidt, admits that the ranking factors are a secret and they are constantly changing.

That is one the of the main reasons why hiring an SEO consultant makes perfect sense!

Why Our SEO Company?

Ace SEO Consulting is a professional SEO firm providing expert search engine optimization services. As a full service SEO firm, we keep ourselves tuned in to all the changes occurring in the world of search marketing, whether it is the ranking factors or Google algorithm changes and/or any updates. This way you can rest assure that your local SEO firm is there to help you get top rankings on the first page of the top three search engines, namely: Google, Yahoo and Bing.

Contact your SEO firm today and get top ranking within few weeks!

Top 3 search engines unite to make the web richer than it already is.

On June 2, 2011 Google’s official blog announced the formation of schema.org. An alliance to create and support a common vocabulary for structured data markup on web pages by the top 3 search engines, namely Google, Yahoo and Bing.

Why is this important?
With schema.org, site owners can improve how their sites appear in search results not only on Google, but on Bing, Yahoo! and potentially other search engines as well in the future.

“We want to continue making the open web richer and more useful.”

said Ramanathan Guha, the Google Fellow who posted the blog.

Google introduced the rich snippets to Google search back in 2009, and now they are able to show rich snippets in search results more than 10 times as often as when they started two years ago.

Among already supported categories, the new site provides schemas for more than a hundred new categories, including movies, music, organizations, TV shows, products, places and more.

If you are a webmaster or an SEO company, then you will find this partnership and schema.org to be a blessing.

What is Google’s +1 Button?

The “+1 button” is Google’s answer to Facebook’s “Like” button.
It was introduced back in March, and now it is being rolled out for the entire web.

It’s a tool that allows website visitors to click on the +1 button when they find something interesting or recommendable.

With a single click, you can recommend websites, content, movies, videos, and anything that you like to your friends and contacts directly from Google search results and ads.

Google also confirmed that the +1 button will influence search ranking positions. The number of +1 clicks and the person who clicks on your +1 buttons might influence the search ranking of your pages.

Personally, I think this is a great tool that web searchers and visitors can use as a simple and quick voting tool – like a testimonial.

Learn how to add +1 to your pages to help your site stand out!

So, what are you waiting for? Start experiencing it today.

If you are in Canada then recommend us as your favorite Canada SEO Company because we provide affordable Calgary SEO Services.

If you are in United States then recommend us as your favorite California SEO Company because we provide affordable San Diego SEO Services.

Even Google admits that they are NOT perfect and they do get it wrong at times.

We’d like to apologize again for the mistakes we made with Buzz.

Alma Whitten, Google’s director of privacy, product and engineering wrote in a company blog post.

Google has agreed with the FTC to have its privacy and data protection practices to be audited by an independent third party every two years, for the next 20 years.

Google like the rest of us, is not perfect.

However, this does bring up a serious concern to those who are in charge of designing privacy options for websites and online services. They need to ensure the correct settings and implement a design that makes it easy for users to opt out or to change them.

Ace SEO provides affordable Small Business Website and Local Online Marketing solutions.

Google Tackles Low Quality Content Farms

In an effort to reduce “internet spam” which is duplicate and ripped off content by site owners trying to cheat their way into top 10 ranking on search results, Google is implementing updates to their algorithm marking the year 2011 as the year where content scrapers goes to hell!

The blogs and forums on the world wide web is filled with comments and posts by bloggers and web masters on this important update.

There are many such citations about this here.

What Does This Mean?

As per Matt Cutts, a well known engineer from Google…

“The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content”

This is good news for those who are writing original content as well as the web searcher who is looking for the best content from the original source.

What Should You Do?

Well, we all know that Google does not like spam. Besides, low quality content may work temporarily but, it will hurt you in the long run. You will be able to see high bounce rate from the Google Analytics data as well. The solution to spam is simple. Here’s what we recommend:

1. First, create high quality and useful web content for your site visitors.
2. Then, optimize the web pages of your website for Google.
3. Finally, get other websites to link back to your site to show Google that your site can be trusted.

It may take you longer to get high rankings but, focusing on ethical search engine optimization is the only way to build a thriving and lasting business online.

Need Ethical SEO Services?

We can help you get top 10 rankings.

Contact Ace SEO Consulting today!

It’s Almost Time To Upgrade To WordPress 3.1

From what we have heard through our WordPress pals on the inside, we believe that we are looking at the highly anticipated new release of the WordPress 3.1 software soon.

New WordPress 3.1 Features

From the WordPress Codex and news from around the web, here’s a small list of the features:

• Bug Fixes – This is standard with all the upgrades
• Admin Bar – A new global drop-down menu for quick internal navigation
• Post Templates – Similar to the existing Page template function but allowing for greater creativity and efficiency in creating posts
• List-Type Admin – This allows to sort and swap admin columns for improved navigation
• and pagination
• Internal Link Helper – This is just awesome – a one-click solution for searching and linking to other spots on your site.

For more on these changes, please refer to the WordPress Codex.

Did you know that Ace SEO designs professional looking  WordPress websites?

Contact us today for a free consultation.

Ethical and Professional SEO Services Comes To Rescue Once More!

If your website is getting fewer visitors from Google, the recent update could be the reason for that.

In the online forum at WebmasterWorld.com, many webmasters cried out their concerns and experience with Google latest ranking algorithm update that has been given the name Mayday.

So, what exactly has happened?

For starters, many webmasters have seen a huge drop in traffic from Google Organic/Natural/Free Search Results for long tail keywords, i.e. for keyword phrases that are three or more keywords long.

The ranking did not affect to anyone in particular like spammers but it has affected websites many legitimate websites – even 10 year old site with a Google PageRank of 6 or higher and with over 100,000 backlinks have been affected by this.

The forum is filled with painful tale of webmasters who have lost up to 90% of their traffic from Google because they cannot be found anymore for the long keyword phrases.

So, why did it happen?

It happened not as a penalty but because of a change in Google’s ranking algorithm. This is perfectly normal. All search engines tweak and update their algorithm periodically to make it difficult for websites to rank. However, this update is important. Google might now be able to index longer keyword phrases more accurately.

The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them.

So, do you have to make modifications to your web pages?

Simply put – Yes.

If you have noticed a significant decline in traffic to your website from Google you might have to change your web pages. For example, if you want to be found for “Computer Repair San Diego” then these exact words should appear identically and prominently on your website – In your Title Tags, Heading Tags, Bold Font, Etc.; And, if you use a keyword phrase cluster variation such as “San Diego Computer Repair” then you’ll probably get listings for that variation but not for other word combination.

If you are interested in dominating your market and want to get top 10 rankings on Google for the keywords of your choice, then Ace SEO Consulting can help you.

If you are a small business looking for affordable small business seo then you have come to the right place. As an ethical and professional search engine optimization and web marketing firm we have helped many clients get top 10 ranking and we can certainly do the same for you too with our guaranteed seo services.

We are very selective in choosing our clients, so contact Ace SEO Consulting now before your competitors do.

Yahoo just announced that the organic search results on Yahoo will be powered by Bing beginning in August 2010.

According to Media Post’s recent article, Bing has already begun to power results in Yahoo Search pages. At present, about 25% of natural search results and about 3% of paid search results in Yahoo SRPs are generated by Bing.

According to the latest researched data from comScore, Yahoo and Microsoft sites had a combined search market share of 31.6% in June 2010 with a total of 5.4 billion search queries in one month. This means that you if you only concentrate on Google alone, you are leaving money on the table.

Hence, having your website ranking well for the right keywords on Bing search results is of considerable more importance than before. You will get a lot of website visitors (31% more) that are interested in what you have to offer.

This will also make your website less dependent on Google.

So, how do you optimize your web pages for Bing?
Optimizing your web pages for Bing is not much different from optimizing your web pages for Google. If you want to see your website on the first search result page then just like Google, Bing requires optimized web pages with good inbound links and keyword rich content.

Ace SEO Consulting is a professional seo company passionate about providing professional and affordable seo services to small and medium businesses in US and Canada. We work hard to get our clients web pages on top of major search engines such as Google, Yahoo and Bing; and, we work even harder to keep them there. Call us today for one of our many affordable seo packages.

Why SEO? or Why SEO Services?

Before I start convincing you about why you should spend your money on SEO, I want to tell you a story.

You will have to use your imagination for this. Imagine that…

You are back in the day, like 1998, 1999, and it’s your wife’s birthday.

She has been so wonderful to you so you are in the mood to spoil her. You want to get her some flowers, and a beautiful diamond bracelet, and then take her out for a nice dinner – Lucky gal.

My bet is you used the beautiful soft covered silky infamous yellow pages. Remember that we are in the late 90’s. Internet was in it’s infancy and we did not have broad band fast internet service. If you were lucky and could afford the internet service you probably had dial-up with AOL.

So, of course you had to use the telephone book to get your ideas of where to go for dinner and you needed the phone number to make the reservations.

What about the jewelry store, which one were you going to pick?

Could it possibly be the one that had the biggest ad in the center of the page or would it be the one that had just its name and phone number along with all the others?

Ah, but you do know the name of the local flower shop you want to go to, you just need the phone number. So you look them up by name in the yellow pages.

But wait…

The little flower shop on the corner hasn’t advertised and so you can’t call them to place your order, and you had heard that there was a nice Italian Restaurant in downtown, but they didn’t advertise (in the restaurant section) either.

So you picked another one that had advertised because they probably wanted your business more.

And, you found the jewelry store you were going to get the bracelet from because their big ad in the center gave you all the information you needed like the specialty, hours of operation, and they told you that they had the widest selection and best prices.

You’re done.

Your wife will be very happy with you – all because of the handy dandy yellow pages.

Now fast forward to present day.

Same scenario, your wife’s just a few years older, and you are savvier.

Where will you go now to find the information now?

That sexy yellow thing is hopefully in the garbage by now, and you are probably sitting at your computer, or your blackberry.

The days of walking your fingers through the pages are gone.

Life is sweet, just type in a few keywords on search engines like Google or Yahoo and you’ll have the world at your finger tips. There will be pages in-front of your eyes filled with suggestions and options.

Am I right?

So, can we agree that search engines have now replaced the yellow pages.

If you want to know more about search engines and how they work go to What are search engines?

In the business world however, some things haven’t changed at all.

People still need what they need, want what they want; they still search for the same things, just in different ways now. They no longer are limited in their options. But the basic premise has not changed.

Back then if you had a business what would you do to make it successful?

You would advertise, you may even put up a bill board, you would do direct mail, you may do telephone marketing; you would definitely advertise in the yellow pages, you would even spend a whole lot more money to get a prime location.

Isn’t it funny, back then, you were willing to spend all that money on advertising if you could increase your business, and you were only reaching the people in your immediate vicinity?

I mean for the jeweler who had the bill board was only advertising for people who drove down that same road every day. The person who might have needed the services would have never seen the sign because he may have lived on the other side of town or the next city down and never used the road the billboard was on.

If you want to succeed in today’s world and you are businessman/women, you will have to change. You no longer have to spend money on bill boards or the yellow pages, or direct mail. You don’t even need a prime location. You can make money out of your home.

The only thing that has to change is your thinking of how to spend your advertising dollars. And the biggest benefit you as the business person will get, is you no longer will be catering only to those in your vicinity, you can now cater to the whole world, through the World Wide Web (WWW).

So, if by now you haven’t figured out why you should spend your hard earned money on SEO let me just spell it out for you.

TO MAKE MORE MONEY!

FACT – 80% of people looking for something find it on the internet.

“Is your business already on the internet?”

FACT – 80% of those people looking will click on the first page results.

“Is your business on the first page of major search engines?”

FACT – 60% of those who clicked on the first page bought from one of those companies.

“Is your business selling what they are looking for?”

• How much is it worth for you to get your website showing on the top pages of the major search engines like Google, Yahoo, Ask, and MSN?
• Do you think that would increase your business?
• How much would you spend on a prime location because you knew that your store would be visible by all walk in traffic?
• How much would you be willing to spend if you knew you could double the number of people walking into your store to browse?
• How many of those visitors would you be able to convert into customers?
• And, how many of those customers will become repeat customers?

Are you getting the picture?

Is it worth spending your advertising dollars on optimizing your site?

If you answered yes, then you should consider Professional SEO Services to get you on your way to ranking higher.

Remember, search engine optimization is not a destination, it is a process. Just like if you stopped advertising on the bill board people would forget about you, or if you were at the back of a dead end mall, you’re not going to see any traffic. SEO is as simple as that.

Hope this answered why you should spend your hard earned money on SEO….

To make more money of course.