The Google Search Engine Algorithm Update
and It’s Impact For 2010 and Beyond
Google has just released it’s highly anticipated search engine algorithm overhaul called “Google Caffeine“.
This is the result of Google’s relentless pursuit on improving search quality and to provide the best user experience.
However, Google Caffeine Algorithm Overhaul will not only affect natural results, but will also affect paid results; This means organic natural results as well as paid marketing results through Google AdWords.
The good news is that if you have built your website on sound and solid (SEO) foundation then you will benefit; and if you have not, you will be penalized.
These MAGNIFICENT SEVEN factors from GOOGLE CAFFEINE UPDATE will definitely play a major role in your life:
- Relevant Content – This in my opinion, is the most important factor. The days of searching for a particular keyword and getting less than perfect results are gone. Google is pushing webmasters and site builders to provide unique content on every page – not just a few handful of pages. We all know how Google makes money and they will do everything in their power to keep that product (search engine results for a query) relevant, fast, current and above all, something of high quality.
- Improper Codes – If your web pages have errors, you need to correct them. This can get technical, but a webmaster should know the proper ways to fix any issues. Validate your codes using W3-Validation Tool.
- Invalid or Broken Links – Broken links are not good to have since they lead to frustration and waste of time. Get rid of them or get a proper robots.txt file to fix them or redirect them.
- Linking to and from Link Farms – Link building is one of the most important and time consuming job for any search engine optimizer. However, if you are getting links or giving links to simply link farms, i.e. to web sites or pages that only has links on pages and not relevant content then you will be penalized in the next few weeks. It’s the company you keep. So, keep good company.
- Page Load Time – Another algorithm update is to look at how fast your site will load on SERPs (Search Engine Result Pages). These days, we have multi-media objects on our pages such as flash, video, audio, graphics, etc. which can result in your page taking longer time to load even for those with high speed internet. And, on the web no one wants to wait for web sites to load. If your web page does not load within 4 seconds then you will be most likely penalized.
- Quality Score – Since Google makes majority of it’s money through advertisements, it will make sure that the quality of advertisements are best of the best and you will be rewarded as such. The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
- Page Factors – The are many page improvement criteria. Some of them to keep in mind are:
- Unique Page Title,
- Meta Keywords,
- Meta Description,
- Image Alt Tags,
- Unique Content,
- Good Page Design,
- User Friendly Navigation,
- Error Free Codes,
- Improved Page Views,
- User Experience,
All of these will increase or decrease your chances of ranking better on Google.
However, a good professional seo firm will be able to help you improve your search engine ranking as well as get you the right kind of traffic so that you gain more market share and make the new year better than the past.